Why Realtors® Should Have Community Pages – Part 4

There are a number of different ways a Real Estate agent can promote their town pages. Some of the most common ways are like any other piece of content. One of the best ways today to mass market any article, blog post or static page on a website is through the use of social media.

Social media has changed the way people communicate with one another on a daily basis. It only makes sense that you would want to promote your content in these channels. The most popular social media channels are:

• Facebook
• Pinterest
• Google Plus
• Twitter
• LinkedIn

These sites have become extremely popular over the last three to five years to the point where they have become staples in our daily lives. A very large percentage of the population visits at least one of the sites on a regular basis. Given how engrained social media has become culturally it almost unfathomable to think an Realtor would not be using these vehicles to promote their business.

One of the better social media platforms for promoting Real Estate and of course your community page is Pinterest. If you are not familiar with the site it allows users to “pin” things they find interesting. A pin can be anything from a picture, to an article, to a video. People pin items to “boards” they create. When Pinterest first hit the scene it was labeled as a site that was just for women. The common misconception was the site was just for fashion and other women’s lifestyle interests. This stereo type could not be further from the truth. Pinterest has become a very powerful medium for anyone with a business and especially those in the Real Estate industry.

Pinterest is the perfect vehicle because there are so many aspects of Real Estate that are visual whether it is a beautiful kitchen, exceptional garden, home improvement ideas and a myriad of other things.