Choose Wisely When Selecting a Listing Agent

Selling a home can be an exciting yet nerve racking time in a homeowners life. The biggest decision the homeowner has is to choose the right listing agent that will provide their home with maximum exposure and will negotiate on their behalf to ensure the seller gets top dollar for their property.

Unfortunately, many people selling their home decide on a listing agent based on the wrong criteria. Examples include picking someone solely because they are your friend, choosing someone who brags about how many listings they have, someone that talks more about themselves than about how they can help you market your property, and picking a Realtor® because they seem to have a lot of listings.

Many Realtors® declare themselves listing agents and have a primary concern of increasing their number of listings, not selling your home. We call them “list them and leave them” agents. Unfortunately they only care about getting the listing and leave selling your home to buyers agents that find your property on the Multiple Listing Service (MLS).

A good listing agent will listen and understand your unique situation, they will gather as much information as they can about your property and neighborhood, and provide advice that has YOUR needs as their primary concern. In fact, sometimes that advice could be that now is not the best time for you to sell your home.

They will explain how they plan on marketing your home including using photographs and video to ensure your home stands out from amongst the competition. They will explain that every town and homes for sale in that town compete with each other and share their plan to market your home to ensure it is seen by as many potential buyers as possible and stands out from the competition.

In addition, when choosing your listing agent, have them specifically explain their 30, 60, and 90 day plan and commit to how often they will communicate with you. The better agents will stay in touch with you every step of the way and provide both good news and bad.

My Town Gurus prides itself in selecting only the very best Realtor® to represent the town that they are the Real Estate Guru of. These agents have proven themselves to be head and shoulders above the competition and service their listings better than anyone in the industry. When you list your home with a My Town Gurus Realtor, they of course use the same marketing as all other Realtors® including MLS, Zillow, Trulia, Homes.com, and Realtor.com, but they also use our sites that only our listings go on including the popular community page MyTownGurus.com, which includes thousands of individual town webpages exclusive to the Town Guru. A My Town Gurus agent actively and systematically markets your home in local publications, on social media including Facebook, Twitter, Instagram, and Pinterest to name a few. This systematic marketing system ensures more people see your listing resulting in more showing and a faster sale at a higher price.

Don’t just hire anyone to be your listing agent. Hire the best Realtor® in your town by selecting the Official Real Estate Town Guru. Search MyTownGurus.com for your town or call 877-203-9588 now and allow us to show you why our local Gurus are your best choice for all of your real estate needs. When you are serious about selling your home, your local Real Estate Town Guru will get you sold!