Not All Marketing Plans are Created Equal – Choose Wisely

There is an old adage that says, practice makes perfect. I learned that is only half true. The real truth is that perfect practice makes perfect. If you learn and practice something wrong, you will consistently do that behavior wrong. The same is true with real estate marketing. Read the following dialogue I recently had with a Realtor® and you will see how you can revolutionize your marketing and generate more leads and sales without any additional effort.

I was having a conversation with a Realtor® and we were discussing My Town Gurus marketing materials. He said, your materials are impressive, but I get most of my materials from my real estate company and the rest from an online marketing company. I said fair enough, how many agents work in your office? There were over 75. I said, so you and 75 other Realtors® basically have the same marketing materials and send the same postcards, flyers, and use the same listing conversation template,etc. He said, yes, its a very good system. I explained, I am sure it is, but how can you say you stand out from the crowd when you are doing the same thing as every other Realtor® in your office. And other offices Realtors® are all using similar materials just with a different logo on it.

He thought for a moment and before he could respond, I asked him about the other materials he bought online. Do these materials match and reinforce the message of the materials you use from your broker? He said, not really, but they all have my name and phone number on them.

I said, so let’s look at your plan. You use the same materials as everyone else in your office. Then you spend additional money on materials that, when prospects see them, don’t match your brokers materials and confuse your target audience.

This is why the My Town Gurus system is far superior to any other marketing system out there. Our Realtors® have complete exclusivity in the town they represent so they are the ONLY agent in their town with our marketing materials. While they can be cobranded with the agent’s broker’s logo, they have a unique and fresh look setting that Realtor® apart from their competition. Another huge benefit is that ALL of our materials use consistent branding and messaging ensuring that every initiative reinforces all other initiatives. It takes most people 10 or more touches to understand a message. With reinforced messaging, your message comes across faster and stronger. In addition, My Town Gurus Step Ahead Training Academy teaches the Realtor® the skills and approaches they need not just in using their marketing materials, but also teaches how to interact with their prospects in a way that converts them to clients. This is why My Town Gurus Official Real Estate Gurus are the top Realtors® in their marketplace.

If you are not using the marketing materials offered by My Town Gurus you are missing leads, prospects, and clients. Check out some of our materials at mytowngurus.com/marketing and call 877-203-9588 for a complete analysis of how My Town Gurus can revolutionize your marketing plan and make you the top Realtor® in your marketplace.

My Town Gurus is excited to announce additional enhancements to our proprietary marketing system.